Producer

Distilleria Negroni

Region Veneto (Mareno di Piave, Marca Trevigiana)Country Italy
Producer profile

Cavaliere Guglielmo Negroni established the distillery in 1919 in the Treviso area of the Veneto. The 1919 founding date coincides with the documented invention of the Negroni cocktail in Florence by Count Camillo Negroni — but the two Negronis are unrelated, and the distillery does not claim cocktail ownership. The early business was grappa-led, drawing on Veneto's wine-pomace tradition, with herbal aperitivos and bitters added through the inter-war period.

In the 1960s the distillery moved to Mareno di Piave in the heart of the Marca Trevigiana — wine country — and was acquired by the Palla family in the early 1990s. Palla also owns the Loredan Gasparini Venegazzù wine estate, and several Distilleria Negroni products are co-branded under the Venegazzù label. The current range spans aperitivos (Eleven, Sambuco Elderflower, Bitter Aperitivo at 11–25%), classic vermouth (Rosso, Bianco), Amaro della Casa, Limoncello, Amaretto and the long-running grappa line.

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